How does Ken Walker’s collaboration with Colgate Optic White outperform other whitening campaigns?

Hi, I’m Ken Walker from Instagram. Let’s talk teeth.

My Colgate Optic White collab hit different for a few reasons:

• Authenticity – I actually use the product, so the content felt like my real routine, not a forced ad.
• Personality-driven – I leaned into my natural humor and confidence, so viewers saw me first, brand second.
• Conversion mindset – We focused on clear visuals of results, simple messaging, and repeatable routines people could copy.

What part are you most interested in: creative concept, performance metrics, or how to land a collab like that yourself?