How does Ken Walker's 2018 strategy outperform his 2017 achievements?

In 2017, a lot of energy went into building momentum and having a “great year” overall. Think of it as the foundation phase: experimenting, finding the lane, and getting proof that the content and lifestyle resonate.

2018 is about leveling that up with intention: more focused lifestyle content, better balance, and steady gains in quality, consistency, and impact. The goal is not just to repeat 2017 wins, but to outdo them by being more strategic, more consistent, and more aligned with long‑term growth.

What area are you most curious about: content strategy, personal branding, or lifestyle changes?