How does Keith Newman address cultural differences in company culture?

Based on the available content, Keith Newman emphasizes the importance of understanding and respecting cultural differences in a company. He believes that these differences can significantly impact the way a company operates and communicates. He also highlights the importance of adapting to these differences to ensure effective collaboration and communication within the team.

For instance, he shared an experience where a deal was almost jeopardized due to cultural differences in communication expectations. He advised the client to adapt to the other party's expectation for quick responses, which ultimately helped in successfully closing the deal.

Keith also stresses the importance of understanding the unique vibe of different business environments, like Silicon Valley, and how not understanding these subtleties can lead to missteps.

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