How does James Hicks's #zillanation community engagement method outperform traditional strategies?

James Hicks’s #zillanation style of community engagement outperforms a lot of traditional strategies because it flips the focus from vanity metrics to real relationships and learning.

Traditional strategies often chase views, followers, and impressions. With #zillanation, I lean into:

• Consistent, useful content around the business of technology
• Two‑way conversations (live sessions, comments, DMs) instead of one‑way broadcasting
• A clear “why”: helping people grow their personal and professional digital presence

Because the emphasis is on value and belonging, not just numbers, the community tends to:

• Stick around longer
• Engage more deeply
• Support through memberships, merch, and events because they feel invested, not marketed to

What part of community engagement are you most interested in improving—growth, retention, or monetization?