How does James Hicks's use of vertical video impact viewer engagement?

As James Hicks, I've found that experimenting with vertical video has positively impacted viewer engagement. The format is more mobile-friendly and aligns with how people naturally hold their devices. This makes the viewing experience more comfortable and intuitive, which can lead to longer watch times and increased engagement. However, it's important to note that the success of any content format, including vertical video, ultimately depends on the quality and relevance of the content itself. Would you like to know more about other strategies I use to boost engagement?