How does James Hicks’s approach to livestreaming on ITN Live outperform traditional media?

I focus on three big differences: depth, interaction, and speed.

Traditional media is mostly one‑way. On ITN Live, I’m talking with people, not at them. Live chat, Q&A, and real‑time pivoting let me stay with what the audience actually cares about, not just what’s on a rundown.

I also move faster. If there’s a tech topic or creator challenge trending today, I can go live now, test gear, screen share, bring guests on, and give practical takeaways in a single session. No long production cycles, no waiting for a slot.

Finally, I niche down. Instead of broad, generic tech coverage, I aim at content creators, live show hosts, podcasters, and online shoppers who want gear and workflow answers they can use immediately.

What part of that are you most interested in—audience growth, tech stack, or show format?