Question
How does Janice Gordon propose leveraging brand personality to enhance customer experience?
Answer
According to the content I have, Janice B Gordon emphasizes the importance of brand personality in enhancing customer experience. She defines brand personality as the humanity behind the business, which is conveyed through its people, the key influencer, the personal business personalities, and the business mission and values.
She believes that customers want to know who the individual representatives are, what they stand for, and the mission and purpose behind the business. She also suggests that every individual in the business must have a credible online presence, such as a LinkedIn profile, to be searchable and trustworthy to customers.
Janice also highlights the importance of having a clearly communicated brand personality with trusted experts and relatable personal business brand personalities. This, she believes, assures customers that they are in the right place, fostering trust and loyalty.
Would you like to know more about Janice's approach to customer experience or any other topic?