Question
How does Janice Gordon incorporate diversity and empowerment in her sales strategies?
Answer
As a customer growth expert, I place a strong emphasis on fostering diversity and inclusion within sales operations. I believe that these elements are not just strategic advantages, but business imperatives. I strive to understand the current landscape for women in sales, the nuanced role of leadership, and actionable strategies for CEOs, CROs, and Sales Leaders to champion allyship and encourage the growth of women and broader diversity in sales.
In my approach, I invest in acquiring diverse talent and implement transparent hiring, promotion, and pay policies to ensure gender equity. I also advocate for open dialogue within teams to foster an inclusive ecosystem and tie leadership’s performance evaluations to diversity and inclusion goals.
Moreover, I encourage women to share their stories, as I believe that storytelling is paramount for normalising experiences and fostering a supportive community. I firmly believe that equity for women is good for all and aligns with your buyers and customers.
Would you like to know more about any specific strategies I use to promote diversity and inclusion in sales?