How does Janice Gordon's customer growth strategy leverage LinkedIn for B2B sales innovation?

In my customer growth strategy, LinkedIn plays a significant role, especially in the B2B sales innovation context. I use LinkedIn to connect and engage with business people and am currently developing a targeted social selling process for this channel.

The strategy is not about selling directly but about building relationships, which might lead to opportunities. I believe in being authentic and consistent with my message and postings. I use keywords and hashtags to search and engage with like-minded people.

Moreover, I also use LinkedIn to maintain relationships post-sale. It's important to know who you're connected with to make the most of the network. I believe in being authentic and personally managing my social media interactions, rather than outsourcing them.

Would you like to know more about how I use other social media platforms in my strategy?