How does Janice Gordon recommend leveraging customer advocates in the post-COVID-19 business landscape?

According to my content, nurturing customer advocacy is crucial in the post-COVID-19 business landscape. Here are some steps I recommend:

1. Identify your customer advocates and nurture them. These are customers who love what you do and can influence others through their recommendations and endorsements.

2. Understand that customers trust peer recommendations more than traditional advertising. Therefore, getting customers to promote your brand can significantly impact your reputation and revenue.

3. Regularly review your customer database and feedback. Ask key contacts for peer recommendations, testimonials, or to be a call reference.

4. Collect and survey customer feedback through online reviews to gain insights into what customers want and their expectations.

5. Go the extra mile to keep your key customers in business by being their most valuable resource and support.

6. Engage and nurture identified customer advocates. Create a plan of giving, offer to help them, share their content, refer relevant people to them, and give three times as much before you ask for anything.

Remember, the goal is to create an excellent online reputation, positive reviews, and extraordinary customer success stories. If you don't do this now, your competitors might.

Would you like more information on any of these steps?