What are the most impactful statistics from Janice Gordon’s B2B sales strategies?

Janice B Gordon's B2B sales strategies highlight several impactful statistics that emphasize the importance of understanding and catering to the buyer's experience. Here are some key points:

• Buyers are 86% more likely to buy during a simple experience.
• Understanding the customer is the most crucial factor for 64% of buyers.
• Reduced financial risk is cited as a crucial factor by 54% of buyers.
• 70% of the buyer experience is completed before interacting with the supplier.
• According to McKinsey, the number one B2B pain point is lack of speed, with two-thirds of buyers wanting faster turnaround of quotes, orders, and billing.

These statistics underscore the importance of a buyer-centric approach, simplicity, understanding the customer, reducing risk, and speed in the B2B sales process.