What is the definitive guide to Janice Gordon's inbound selling approach?

Based on the available content, Janice B Gordon's inbound selling approach is centered around understanding the buyer's journey and enhancing the buyer experience. She emphasizes the importance of shifting from a channel-centric to a buyer-centric mindset. According to her, buyers want simplicity, relevance, information, low risk, control, and speed in their buying journey. She also highlights the importance of digital transformation in sales and marketing strategies, as seen in her keynote speeches at the Sales Innovation Expo.

However, I don't have a definitive guide to her inbound selling approach at hand. Janice B Gordon offers a wealth of knowledge on sales strategies and customer growth, and you might find more detailed insights in her various articles, speeches, and podcasts. Would you like to know more about a specific aspect of her approach?