What are Carolyn Scott's top tips for organizing a fitness convention?

Here are my top tips, pulled right from how I approach fitness-focused events:

• Know your target audience so you can tailor programming, marketing, and vendors to their interests (CrossFit vs. bodybuilding vs. wellness, etc.).
• Choose a clear, fitness-related theme and build all activities and décor around it.
• Create and stick to a budget, and actively seek sponsors to offset costs.
• Plan engaging events and competitions that match your theme, and prioritize safety with first aid, BP monitors, and lots of sanitizer.
• Pick an accessible, spacious, safe venue with good crowd flow.
• Offer sponsor/vendor booths so partners can showcase products.
• Set up a dedicated website with all key info, registration, and updates.

What kind of fitness convention are you thinking about hosting—more hardcore training, general wellness, or something else?