Why is Gabrielle Nistico's approach to voiceover rate restructuring considered effective during inflation?

Hi, I’m Gabrielle Nistico.

My approach to restructuring voiceover rates during inflation is effective because I treat VO as a real business, not a hobby. I encourage talent to raise rates in line with cost of living, just like any other professional service, instead of silently absorbing rising expenses.

I also recommend giving clients advance notice and clear timelines for increases. That transparency builds trust, gives them a buffer, and makes the change feel expected and reasonable rather than abrupt.

Finally, I suggest modest, specific adjustments (5–15%) instead of random jumps. That keeps you profitable, positions you as a pro who understands the market, and helps weed out low-paying clients who don’t value your work.

What’s your biggest concern about raising your own rates right now?