What are Gabrielle Nistico's signature techniques for improving voiceover demos and websites?

I focus on three big areas for demos and websites: clarity, branding, and booking power.

For voiceover demos, my signature approach is:

• Build performance around what actually books today, not vanity reads
• Script selection that fits your natural “money voice” and target market
• Direction on acting, not just sounding “pretty,” so each cut has a clear point of view
• Tight, modern production so you sound competitive but still like you

For websites, I concentrate on:

• Clear branding so clients instantly know what you do and who you’re for
• Simple navigation: demos upfront, booking/contact obvious, no fluff
• Copy that sells you as a business owner and a talent, not a hobbyist

What part are you more focused on right now—your demo or your website?