What are the key performance metrics Gabrielle Nistico uses for a 6-figure voiceover career?

I look at a mix of creative, marketing, and financial metrics, not just “Did I book a job today?”

Here are some core ones I track and teach:

• Revenue metrics: monthly/annual income, average job value, percentage of repeat clients
• Marketing metrics: audition-to-booking ratio, website traffic and inquiries, email/social engagement
• Client metrics: number of active buyers, retention rate, referral rate
• Business efficiency: hours worked vs. revenue, studio downtime, admin vs. paid time

Do you want help translating these into a simple tracking spreadsheet or dashboard?