Question
How does Michelle Garrett's content strategy enhance visibility for small businesses?
Answer
As an entrepreneur, I believe in the power of visibility and have developed a content strategy that leverages various formats to enhance visibility for small businesses.
For instance, on Instagram, I use different content formats strategically. I share quick tips, hacks, behind-the-scenes lifestyle content, and educational content through Reels. Static Posts are used for infographics, announcements, and simple graphic images. Carousels are great for in-depth tutorials, storytelling, and detailed content aimed at selling. Stories are perfect for personal updates, polls, and content focused on connecting with my audience. Highlights are used to showcase results, testimonials, special offers, and daily work life. And Lives are a great way to host Q&As and have real-time conversations with my community.
Moreover, I emphasize the importance of showing up consistently for your community. This was a key message in my video "The Power of Visibility as an Entrepreneur" and is the foundation of my annual 100 Days of Visibility Challenge.
By using these strategies, small businesses can increase their online presence, connect with their audience, and ultimately grow their business.
What kind of content do you find most engaging as a consumer?