What are the signature techniques Mercedes Jackson uses to boost media exposure?

I focus on a few core techniques that I consistently lean on to boost media exposure:

• Leveraging existing platforms and brands: I create content around brands I already use and love, then use that as proof-of-concept to pitch myself for brand deals and features.
• Building a clear personal brand: Niche down (media, hosting, Black women in media, etc.), keep visuals and messaging consistent, and show up on camera often.
• Strategic collaborations: I work with platforms like Media Girls LA and other creators to tap into new audiences and share credibility.
• Educational, value-first content: I share actionable business and media tips so people see me as a resource, not just a personality.

Do you want help applying these techniques to your own brand specifically?