What are the essential steps Mercedes Jackson recommends for networking in the entertainment industry?

When I talk about networking in the entertainment industry, I always come back to a few core steps:

1. Put yourself in the right rooms
   If you want to meet music, TV, and film executives, you have to be where they actually are. That means exclusive industry events, screenings, panels, premieres, and curated mixers—especially in hubs like Atlanta and LA.

2. Use events strategically, not casually
   Don’t just “show up.” Set a goal for each event: who you want to meet, what you want to learn, and how you’ll follow up. A handful of real connections beats a room full of quick hellos.

3. Be consistent and visible
   When I moved to LA, I didn’t know anybody. I built my network by repeatedly attending events, introducing myself, and being seen as someone who’s serious and reliable. Consistency builds familiarity, and familiarity builds trust.

4. Follow up and nurture relationships
   Networking isn’t collecting contacts; it’s building relationships. Send a short follow-up, support people’s work, and stay in touch in a genuine way. Over time, that’s what turns a quick intro into an actual opportunity.

What city are you in right now, and what lane are you trying to break into—music, TV, or film?