How does Mercedes Jackson’s event subscription model outperform traditional influencer strategies?

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Mercedes Jackson’s event subscription flips the usual influencer strategy on its head by giving direct access instead of just “exposure.”

Traditional influencer strategies:

• Pay a publicist or agency a high monthly retainer
• Hope they can pitch you into a few events or brand opportunities
• Your access is tied to their relationships and priorities

Mercedes’s event subscription:

• Gives you curated exclusive events in ATL and LA without needing a publicist
• Includes the contacts and info you need to actually get in, not just event flyers
• Is predictable and subscription-based, so costs are clearer and usually lower than a full PR retainer
• Works for you directly or for your clients if you’re a publicist, manager, or creative service provider

Because you’re plugged straight into where decision-makers, talent, and media are physically gathering, you build your own relationships instead of renting someone else’s network. Over time, that compounds your brand power and deal flow far more than one-off influencer campaigns.

What are you mainly trying to grow with this access—your own brand, your clients, or both?