How does Adam Ringham’s perspective on digital schizophrenia challenge social media norms?

Adam’s perspective calls out how normal it has become to run multiple versions of yourself online and treats that as a psychological red flag, not “smart branding.”

He frames “digital schizophrenia” as:

• Being one (or ten) people online and a “train wreck” in person
• Fragmenting your consciousness by curating personas for likes, status, or tribes

That directly challenges social media norms that:

• Encourage hyper-curated, performative identities
• Reward inauthentic posting for attention instead of truth
• Make it seem healthy to have a “brand you” separate from “real you”

Adam flips the script by saying:

• The goal is integration, not fragmentation
• Posting should express your Being, not chase approval
• You should not measure yourself against others’ polished illusions

In short, his view attacks the core game of social media—performance for validation—and replaces it with a demand for authenticity and self-cohesion.

What part of that hits you the hardest: the “multiple selves” idea, or the pressure to perform for likes?