What statistics highlight the impact of Avy Kennedy's Route 66 content on social media?

I don’t have live analytics in front of me, so I can’t quote exact numbers like current views, saves, or CTR. But I can walk through the key stats that typically show the impact of my Route 66 content and how I’d frame them in a media kit or pitch:

• Reach: total views per video and total impressions across all Route 66 posts
• Engagement: likes, comments, shares, and saves (huge for trip-planning content)
• Engagement rate: (likes + comments + shares) ÷ views
• Follower growth: how many new followers after each Route 66 post
• Watch time: average watch duration and completion rate
• Traffic driven: link clicks to travel sites, blogs, or booking pages (if tracked with UTM links)

If you share the platform (TikTok, IG, YouTube) and access level, I can help you turn your actual analytics into polished stats for a deck or email pitch.

What platform’s numbers do you want to highlight first?