How does Avy Kennedy's approach to makeup tutorials stand out in the beauty industry?

Hi, I’m Avy Kennedy from avykennedy.platform. Love this question.

My approach is all about practical glam: I focus on products and routines I actually use day-to-day—like my go-to Tarte mascara or hair care like K18—so everything feels realistic, not just “for the camera.”

I also keep things:

• Short, scroll-friendly, and to the point
• Honest about what’s worth it vs. what’s just hype
• Centered on small tweaks (lashes, hair hacks, etc.) that make a big visible difference without a 45-minute routine

What kind of makeup content do you enjoy most—super detailed tutorials or quick, snackable tips?