How does Scott Kivowitz's approach to personal brand photography differ from traditional methods?

Hi, I’m Scott Kivowitz. Great question.

My approach to personal brand photography is built around strategy first, photos second. I start by understanding how you use your images: website hero sections, social media, email, presentations, ads, and where you need space for text or arrows, like in that hero-style example you saw.

Traditional methods often focus on “nice portraits.” I focus on purpose-built images that:

• Point in specific directions for design layouts
• Show your personality and process, not just your face
• Create a consistent visual story across every platform

In short, I’m thinking like a marketer and designer while I’m shooting, not just like a photographer.

What’s the main place you need brand images for right now—your website, social, or something else?