How can Scott Kivowitz’s Facebook fan page strategies enhance your photography business?

Scott’s Facebook strategies help turn a page from a passive portfolio into an active marketing and relationship engine.

• Attract the right audience: Use a proper page (not a group), a clear welcome tab, colorful images, and personal copy. This builds brand, not just “another photographer on Facebook.”
• Increase engagement: Use fill‑in‑the‑blank posts, contests (like free sessions), questions, and timely industry/news shares. More comments and shares = more reach.
• Drive business, not vanity metrics: Share blog posts, new work, events, and discounts. Connect Facebook to tools like Twitter, Flickr, and blog apps so content flows where clients are.
• Use Insights to refine: Demographics and post engagement show who your real audience is and what they respond to, so you can tailor offers and content to likely buyers.

What kind of photography do you shoot, and are you using a Facebook page already?