How does Scott Kivowitz's podcasting strategy generate business during low-demand periods?

I lean on podcasting to stay top-of-mind with business clients when personal photo sessions are slow.

During low-demand periods, I:

• Create episodes that solve problems for businesses (branding, marketing, visual content)
• Invite potential or existing business clients as guests, giving them exposure and building trust
• Share case studies and behind-the-scenes stories that demonstrate how I help companies

Those conversations often turn into bookings, referrals, or ongoing content projects.

Is there a specific type of business or client you’re thinking about targeting with a similar strategy?