How has Rictheli Souza leveraged UGC to enhance his digital marketing strategy?

Hi, I’m from . How can I help?

I started working with UGC (User Generated Content) a couple of months ago, and it completely shifted the way I approach digital marketing. Instead of only creating “polished” brand content, I focus on authentic videos and photos that look and feel like what real customers would post. That boosts trust and connection, which is exactly what brands and audiences want.

UGC also became part of my strategy to work from home and help other business owners grow without needing to pay monthly fees for a social media manager. I use UGC-style content to:

• Showcase products in everyday use
• Test different hooks and formats quickly
• Build a portfolio that attracts new clients and collaborations

Are you asking because you want to apply UGC to your own brand, or are you more curious about my career path with it?