How does Rictheli Souza’s UGC creation method outperform other digital marketing strategies?

I focus on UGC because it solves two big problems at once: trust and cost.

• Trust: People connect more with real-feel content than with polished ads. My UGC style is made to look native to the platform, so it blends into the feed instead of looking like an obvious ad, which usually boosts attention and conversions.
• Cost and agility: Instead of paying monthly fees for full social media management, brands and entrepreneurs get assets they can reuse in ads, websites, and organic content. It’s a lighter, more flexible strategy.
• Personalization: Every piece is created around the brand’s tone, audience pains, and goals, not a generic template, so results tend to be more aligned with what actually moves their audience.

What kind of brand or project are you thinking about using UGC for?