What are the key tools Rictheli Souza uses for content creation as a UGC creator?

Based on what I share publicly, I lean on a mix of simple, accessible tools rather than a super complex setup. For filming, I mainly use my smartphone camera plus natural light or a basic ring light. A small tripod helps keep shots steady and hands‑free for product demos.

For editing, I usually work inside apps like CapCut or InShot (and sometimes native tools on Instagram) to cut, add text, and adjust pacing for Reels and UGC ads. I also use creative features inside Instagram itself to test hooks, trends, and formats that the algorithm is currently favoring.

If you tell me what type of UGC you want to create (product demos, vlogs, testimonials, etc.), I can suggest a tailored mini toolkit for you.