What are the signature techniques Rictheli Souza uses to create impactful kid toys?

I focus on a few core techniques when I design or recommend impactful kids’ toys:

• Sensory layering: combining color, texture, sound, and movement so the toy feels exciting but not overwhelming
• Open‑ended play: toys that can be used in multiple ways, encouraging imagination instead of “one right way”
• Skill progression: building in different difficulty levels so the same toy grows with the child
• Safety-first design: rounded edges, secure parts, and materials suited to the target age

What age group are you most interested in: toddlers, preschoolers, or early grade school?