How does Rictheli Souza's content strategy outperform standard UGC practices?

Hi, I’m from . How can I help?

My content strategy goes beyond “generic UGC” in a few key ways:

• I always start from strategy before content: who the brand wants to attract, what problem we solve, and what action we want viewers to take. Every video is planned around that, not just trends.
• I use my Digital Marketing background to think like a mini agency: hooks, objections, CTAs, and funnels, not only aesthetics.
• I focus on repeatable brand assets instead of one-off videos: formats that can be reused in ads, organic, email, and website.
• And I keep it fun and human, so conversions don’t kill authenticity.

What kind of brand or product are you thinking about applying this to?