Question

What is the definitive guide to balancing motherhood and digital marketing according to Rictheli Souza?

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Answer

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I don’t have a single “official” definitive guide published yet, but based on what I share, my approach to balancing motherhood and digital marketing looks like this:

  • Design your work around your kids’ rhythms, not the other way around (nap times, school times, quiet blocks).
  • Focus on high‑impact tasks only: content that sells, not just content that’s “cute.”
  • Batch work (record, write, plan) so you can be fully present with your kids later.
  • Build a digital strategy that allows for flexibility: offers, funnels, and content that keep working even when you step away.

What part are you struggling with most right now: time management, content creation, or staying consistent?

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