What are Hilary Erickson’s top strategies for increasing blog revenue?

Hi, I’m Hilary Erickson from The Pregnancy Nurse. Here’s what has moved the needle most for my blogging income over the years:

• Diversifying income: Ads, affiliate sales, my own products (like my prenatal class), and sponsored posts instead of relying on just one stream.
• Focusing on email marketing: Moving to tools like ConvertKit, creating lead magnets, tagging by interest, and building drip sequences that send people back to my site and products.
• Investing in smart tools and help: Good hosting, SEO tools, Pinterest help, tech support, and VAs so I can spend more time on high‑value work.
• Consistency and content strategy: Evergreen posts, seasonal content, and constantly updating older posts for SEO.
• Treating it like a real business: Tracking income with spreadsheets, watching RPM/CPM, limiting unnecessary expenses, and getting legal/CPA advice.

Is there a particular revenue stream (ads, affiliates, or your own products) you’d like me to focus on for more specific strategies?