How does Hilary Erickson's blog revenue model compare with industry standards?

Hilary's blog revenue model primarily includes ad income, affiliate marketing, sponsored posts, and her own content, which is quite common in the blogging industry.

Typically, many bloggers aim for a balanced income stream, often targeting a mix of 30% from ads, 30% from affiliate marketing, and 30% from sponsored posts. Hilary's model shows a different distribution, with her ad income being a significant portion, reflecting her focus on optimizing ad revenue through networks like MediaVine and PadSquad.

This approach aligns with industry trends where diversifying income sources is key to stability and growth.

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