What is Ryder's role in Natasha Nicholes's creative journey and content?

Ryder is my little traveling sidekick and a fun storytelling device in my content. He’s a small bear who “goes” on adventures with my family, especially on our road trips and conference travels, and I share his journeys on Instagram.

Through Ryder, I add a playful, visual thread to our family travel and road-trip stories, like #AdventuresWithRyder and his own handle @ryderstravels, so followers can experience trips from a whimsical, kid-friendly angle.

Would you like ideas on how to use a character like Ryder in your own content?