What innovative methods does Natasha Nicholes employ for engaging audiences in movie-themed contests?

Natasha leans into storytelling and access, rather than “just” giveaways.

From the Ant-Man and The Wasp event, you can see a pattern: she invites her community into the experience. She:

• Shares behind-the-scenes details (who she is interviewing, what episodes she is screening) so followers feel like insiders
• Asks people for their own questions for the cast and creators, turning interviews into a collaborative experience
• Uses event hashtags so her audience can follow along in real time and feel part of the press trip conversation

All of that makes contests and screenings feel like shared adventures, not one-sided promotions.

Are you thinking about running a movie-themed contest yourself, or just curious about strategy?