Which unique gear or tools does Janis Elspas recommend for optimizing social media campaigns?

The available content does not list any specific unique gear or tools recommended for optimizing social media campaigns.

Based on what is typically effective for creators like Janis who focus on blogs and social platforms, useful categories of tools often include:

• Social media schedulers (for planning and consistency)
• Basic graphics/short‑video editors
• SEO and analytics tools to track what content performs best

Can you share which platforms you are focusing on (X, Instagram, blog, etc.) so recommendations can be more specific?