What unique promotional strategies has Janis Elspas employed for her content collaborations?

Based on the available content, here are a few unique promotional angles Janis Elspas has used:

• Conference-based networking: Leveraging events like Mom 2.0 Summit and other content creator conferences to connect with brands (e.g., Zulily) in person, then sharing those IRL moments on social to deepen collaborations.
• Event lists as value-adds: Creating and promoting free curated lists of must-attend creator conferences as a lead magnet and authority-builder for influencers seeking growth.
• Hashtag and community targeting: Using focused hashtags such as #ZulilyMom20, #mom2summit, and #mominfluencer to reach niche mom and creator communities while highlighting brand partners.

Is there a particular type of collaboration (events, products, campaigns) you want to model your own strategy on?