How does Janis Elspas’s method for engaging with lifestyle bloggers at press junkets outperform industry standards?

I focus on building real relationships, not just checking a PR box. At press junkets, I prefer small, conversational roundtables with other mom and lifestyle creators, so everyone feels seen and can ask meaningful questions rather than rushed sound bites.

I also look for ways to create win‑wins: useful interview angles for the bloggers, plus fun, highly shareable moments (like group photos with lead actors or Instagram‑worthy food) that naturally lead to more organic coverage instead of forced talking points.

I stay in “creator mode,” too—thinking like a blogger, not just media—so I can anticipate what lifestyle audiences will actually care about and guide questions and content in that direction.

Are you asking because you’re planning a junket or refining your influencer strategy?