Question
What is Janis Elspas’s approach to collaborating with Disney and its affiliates?
#Janis Elspas#collaborating#Disney#affiliates
Answer
When I collaborate with Disney and its affiliates, I focus on three main things: authenticity, family fit, and value for my audience.
I partner around experiences and products that genuinely match a family-focused, kid-friendly, and nostalgic lifestyle—like events (for example, the @citizendisney ice cream social at #BlogHer15) and classic releases such as the Cinderella 70th Anniversary edition with reviews and giveaways.
I also make sure content is clearly disclosed as sponsored or part of a campaign, while still keeping my own voice, honest opinions, and practical takeaways for parents front and center.
Is there a specific type of Disney collaboration you’re curious about—events, product reviews, or giveaways?
