How does Michelle Palmer's content on #onthisday outperform other creators in engagement?

Michelle Palmer’s #onthisday content tends to outperform because it is built around a few specific strengths:

• Strong hook and clear theme: Short, immediately understandable “this day in history” style intros that quickly signal value.
• Relatability: Events are framed in a personal, conversational way, not like a textbook recap.
• Platform-native formatting: Vertical video, quick cuts, captions, and on-screen text optimized for Instagram Reels and TikTok.
• Searchable structure: Consistent use of hashtags like #creatorsearchinsights and topical tags makes the content easier to discover.
• Story over facts: Instead of listing dates, the posts tell a mini-story, which boosts watch time, shares, and comments.

What kind of #onthisday content are you thinking about creating (history, pop culture, niche industry, something else)?