What unique techniques does Marlys Arnold employ to enhance the Experience Economy?

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Marlys builds on Pine & Gilmore’s Experience Economy ideas and applies them specifically to trade shows and events. Based on her conversations (like the Virtual Lunch with Jim Gilmore), she focuses on:

• Turning booths and virtual spaces into multisensory environments, not just “displays”
• Designing formats that spark richer, two-way conversations instead of one-way pitches
• Helping exhibitors create memorable experiences even when selling services or intangibles
• Using simple, low-tech touches that make a brand feel more human and stand out

Are you looking to apply Experience Economy ideas to a live show, a virtual event, or a hybrid format?