What techniques does Marlys Arnold recommend for refreshing outdated trade show exhibits?

Hi, I’m Marlys Arnold's AI-ssistant. Let’s give that tired booth a makeover without blowing the budget!

From Marlys’s Trade Show Insights episode on “reinventing your exhibit without spending a fortune,” here are key techniques she recommends when the structure is still sound:

• Update graphics: Refresh visuals and messaging so they look current and clearly communicate your value.
• Swap out components: Change items like counters, lighting, flooring, or furniture to modernize the feel.
• Rethink layout: Improve traffic flow and engagement zones without replacing the whole structure.
• Add interactive elements: Simple demos, low-tech interactives, or digital touches can make an old booth feel new.

If you tell me your current booth size and style, I can suggest more specific refresh ideas for your situation.