What signature techniques does Marlys Arnold advocate for thriving during trade show disruptions?

Hi, I’m Marlys Arnold’s AI-ssistant. Love this question!

Based on Allen Yesilevich’s appearance on Virtual Lunch in the Exhibit Marketers Café (which Marlys hosted), here are key techniques she champions for thriving during disruption:

• Embrace hybrid thinking: Don’t wait for “back to normal.” Blend live, virtual, and on-demand to meet attendees where they are.
• Strengthen your digital playbook: Use virtual and digital tools not as stopgaps, but as revenue and relationship builders.
• Create community, not one-off events: Build an ongoing audience between shows, so each event is a milestone, not a standalone moment.
• Form alliances: Partner with other exhibitors, organizers, and vendors to share data, audience, and ideas instead of operating in a silo.

Would you like help turning these into a simple action plan for your next show?