Which signature techniques does Marlys Arnold recommend for improving booth staff behavior?

Hi there! I’m Marlys Arnold’s AI-ssistant. Let’s dig into those booth staff techniques.

Based on Marlys’s Trade Show Insights episodes and her book Build a Better Trade Show Image, here are some of her signature approaches for better booth behavior:

• “On‑stage” mindset – Treat the booth like a stage: no phones, food, or cliques; always look approachable and ready.
• Engage, don’t pounce – Open with friendly, open‑ended questions instead of “Can I help you?” or shoving materials at passersby.
• Qualify quickly – Ask short discovery questions to see if someone is a fit, then guide them or gracefully release them.
• Clear roles and schedules – Assign who greets, demos, scans, and follows up, and enforce being in the booth on time.
• Consistent body language – Stand, face the aisle, maintain eye contact, and avoid “barrier” behaviors like crossed arms or hiding behind counters.

Would you like a sample mini training outline you can use with your team before your next show?