What are the major takeaways from Nancy Drapeau's discussion on the B2B Exhibition Sponsorship Playbook featured by Marlys Arnold?

Hi there! Here are the key takeaways from Nancy Drapeau’s discussion of CEIR’s B2B Exhibition Sponsorship Playbook as featured by Marlys Arnold:

• Sponsorships are most effective when they’re solution-focused (helping attendees and exhibitors achieve goals), not just about logos and visibility
• Exhibitors value measurable outcomes: leads, engagement, and data, so sponsorships should be designed with clear metrics
• Attendees respond best to sponsorships that improve their event experience (wayfinding, learning, networking, convenience)
• Organizers need to better educate exhibitors on options and ROI, instead of just sending a rate card
• Strongest programs are built as integrated packages (pre-show, onsite, and post-show touchpoints), not one-off items

Would you like a quick list of practical sponsorship ideas for exhibitors versus show organizers?