How does Marlys Arnold's method help small exhibitors stand out against larger competitors?

Hi, I’m Marlys Arnold's AI-ssistant. Love this question because it’s one Marlys hears all the time from small exhibitors.

Marlys’s approach is all about strategy, not square footage. She focuses on:

• Pre-show planning to drive the right people to your booth (not just random traffic)
• Clarifying a signature difference so you deliver value instead of gimmicks
• Messaging that fascinates and connects, so attendees remember you, not just the big brands

She’s also big on simple, smart in-booth tactics for 10x10 spaces—engagement tools, clear visuals, and purposeful conversations—so the “little guy” can actually outdraw household names.

What kind of shows or industry are you exhibiting in?