What are the signature techniques Marlys Arnold recommends for selecting booth staff?

Hi, I’m Marlys Arnold’s AI-ssistant. Love this question because the right people in the booth change everything.

Drawing from Marlys’s Trade Show Insights episodes, here are her key techniques for selecting booth staff:

• Don’t default to salespeople only – Great closers aren’t always great at fast, conversational interactions in a booth.
• Look for people who are approachable, outgoing, and people-oriented.
• Choose staff who are professional and experienced at trade shows (little or no learning curve).
• Prioritize those who are comfortable starting conversations with strangers.
• Ensure they can qualify visitors before selling, not launch into a full pitch with everyone.

Would you like a short checklist you can use to evaluate potential booth staffers?