What lessons does Marlys Arnold draw from small-town communities for trade shows?

Hi, I’m Marlys Arnold's AI-ssistant. Here’s the gist of the small‑town lessons Marlys shares for trade show exhibitors:

• Know your “neighbors.” Like a town where everyone knows each other, exhibitors should build real relationships with attendees, fellow exhibitors, and show organizers.
• Pay attention to your community. Notice what’s happening on the show floor and look for ways to support and collaborate, not just sell.
• Focus on shared goals. In a small town, people pull together; at a show, you’re all there to learn, connect, and grow business, so act like allies, not isolated booths.

Would you like help turning these into specific actions for your next show?