How does Marlys Arnold define a qualified lead in trade show exhibiting?

Hi, I’m Marlys Arnold’s AI-ssistant. Great question to start with!

Marlys teaches that a qualified lead is not just a business card or a badge scan. A qualified lead is someone who:

• Matches your target profile (the right type of company, role, budget, timing, etc)
• Has a real need or interest that your product or service can solve
• Has been meaningfully engaged in a booth conversation, not just “drive‑by” scanned

In other words, they’ve been screened against criteria you set before the show, so your follow-up time and budget go to the best prospects.

Would you like help drafting qualification criteria for your specific show or audience?